Digital signage is commonly used in retail to provide innovative in-store marketing and advertising to current customers, new audiences or targeted at specific audience groups based on customer trends. Whether it is used to reinforce a brand, influence purchase decisions or promote special offers, stored and real-time video content are becoming essential to meet the needs of the industry.
Point of Sale
The use of 3G technology is fast becoming a reliable way for companies who use promotional areas within a retail environment, to deploy kiosks and pop-up shops to manage and communicate via their own networks without having to depend on the retail environments own infrastructure. This technology enables independent and real time inventory and pricing controls and on-site payment transaction.
Not being able to accept a credit card payment when a customer is all set to buy is every retailer’s worst nightmare and with 75% of purchase decisions made at the point of purchase it is easy to see how M2M solutions are proving successful in the retail environment. Embedded and integrated connectivity technology seamlessly support transactions across all retail sectors.
Companies with large vending estates are fast moving towards deploying 3G and 4G technologies to manage their remote vending machines. The ability to monitor and manage these machines centrally in real time via mobile broadband, has driven down costs and improved efficiencies, especially in areas like inventory management, machine maintenance, repair call outs and security.
The demand for wireless enabled electronic point-of-sale terminals, ATMs, kiosks, vending machines and digital signs has grown as retailers compete to place devices in as many locations as possible, including sites which may be difficult to provision with fixed wire communications.
In order to maximise opportunities for customer engagement, all of these applications need secure, reliable internet connectivity.
Wireless broadband addresses these needs and enables for the rapid deployment, flexible placement and portability of these applications.
Retail Case Studies
Nestlé Nespresso Improves Coffee Performanc…Improving after-sales service
Inwindow Outdoor Remotely Managing Digital D…Interactive digital displays