Sierra Wireless (NASDAQ: SWIR; TSX: SW) today announced the company’s upcoming participation in the Jefferies 4th Annual Global Technology Conference, held March 8 to 10 at the Mandarin Oriental Hotel in New York City. Jason Cohenour, Sierra Wireless President and Chief Executive Officer, is scheduled to present at 11:45 AM Eastern time on Wednesday, March 10.

The conference presentation will be available by live webcast at the following link: http://www.wsw.com/webcast/jeff42/swir/. The presentation will also be archived at this link for those who are unable to view the live webcast.

About Sierra Wireless

Sierra Wireless (NASDAQ: SWIR – TSX: SW) is expanding the wireless world with a comprehensive offering of hardware, software, and connected services for mobile lifestyles and machine-to-machine communications. Our customers count on us to help them succeed with early access to new wireless technologies and innovative, reliable, high-performing solutions for a broad range of applications. For more information about Sierra Wireless, visit www.sierrawireless.com.

Sierra Wireless (NASDAQ: SWIR – TSX: SW) and Fujitsu today announced that Fujitsu selected Sierra Wireless to provide 3G mobile broadband for several new models in its LIFEBOOK series notebooks.

The tablet PCs LIFEBOOK T900, T4410, T4310, and the notebooks LIFEBOOK P770, S760, E780, S710, AH550 and P3110 utilize Qualcomm’s Gobi™ Global Mobile Internet technology, provided by Sierra Wireless. In addition to the module and a Gobi support user interface, Sierra Wireless provided professional services to Fujitsu, including integration, testing and certification support. Fujitsu LIFEBOOK customers can access the Internet from wherever they are to connect with friends and colleagues on the go by simply subscribing to a wireless data service plan. With embedded mobile broadband capability, they no longer need to find WiFi access to get connected.

“Fujitsu stands for mobility, and our company has the industry’s broadest portfolio of mobile computers with integrated 3G connectivity,” said Rajat Kakar, Vice President Clients Group at Fujitsu Technology Solutions. “We have a long-standing relationship with Sierra Wireless, and we know we can always count on their experience and expertise to help us successfully deliver mobile computers with new wireless technologies to the market.”

“We are excited to work with Fujitsu on the LIFEBOOK series,” said Pierre Piver, Vice President of EMEA Embedded and OEM sales for Sierra Wireless. “More and more, people are dependent on the Internet to manage their lives, through online messaging, calendaring, and social media. Being connected has become essential to many people and the Fujitsu LIFEBOOK with integrated mobile broadband helps ensure they’re never out of touch.”

For more information about the Gobi 2000 module and professional integration services from Sierra Wireless, please contact the Sierra Wireless Sales Desk: call +1 (604) 232-1488 or email sales@sierrawireless.com.

Note to editors: 

To view and download images of Sierra Wireless products, please visit http://www.sierrawireless.com/Newsroom/productimages.aspx.

About Fujitsu

Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 175,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$47 billion) for the fiscal year ended March 31, 2009. For more information, please see: www.fujitsu.com.

About Fujitsu Technology Solutions

Fujitsu Technology Solutions is the leading European IT infrastructure provider with a presence in all key markets in Europe, the Middle East and Africa, plus India, serving large-, medium- and small-sized companies as well as consumers. With its Dynamic Infrastructures approach, the company offers a full portfolio of IT products, solutions and services, ranging from clients to datacenter solutions, Managed Infrastructure and Infrastructure-as-a-Service. Fujitsu Technology Solutions employs more than 10,000 people and is part of the global Fujitsu Group. For more information, please see: ts.fujitsu.com/aboutus.

About Sierra Wireless

Sierra Wireless (NASDAQ: SWIR – TSX: SW) is expanding the wireless world with a comprehensive offering of hardware, software, and connected services for mobile lifestyles and machine-to-machine communications. Our customers count on us to help them succeed with early access to new wireless technologies and innovative, reliable, high-performing solutions for a broad range of applications. For more information about Sierra Wireless, visit www.sierrawireless.com. 

Product or service names mentioned herein may be the trademarks of their respective owners.

Forward Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words “plan”, “expect”, “believe”, and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forward-looking statements contained in this press release will be realized.

Contact:
Mette Hautemanière
Sierra Wireless
Phone: +33 (0)1 46 29 94 17
mhautemaniere@sierrawireless.com

Sigrun Harsch
Fujitsu Technology Solutions
Phone: +49 (0)89 62060 4454
Email: sigrun.harsch@ts.fujitsu.com

We get a great deal of pleasure in seeing companies that we admire and that we have pointed out (long before they become trendy and famous – if indeed you can be trendy and famous in this industry) win awards from others. Today we take a quick look at signagelive who won more awards than anyone in 2009.

Number 8 in our #DSTop10 in 2008 and number 6 in 2009 these guys have been winning awards left, right and centre recently…

• AV Awards Digital Signage manufacturer of the year award
• AV Futures Editors Award for ‘best digital signage solution’
• Retail Systems Awards 2009. Winner: Best use of in-store marketing technology in retail

And whilst Jason Cremins, their CEO wasn’t exactly in exalted company he was one of only two worthy ‘Industry execs to watch in 2010‘ as nominated (rather foolishly) by Digital Signage Today.

Signagelive is like all the products in our #DSTop10 a good product, simple to use, easy to setup. What we really like about signagelive though is that the company itself is very easy to deal with and do business with. We haven’t ever heard a bad word said about dealing with these guys and VARs seem to love ‘em – judging at least by the number of VARs who have dropped other products to sign up with them (Kreatevee most recently).

In 2009 we saw from them; a new look and feel, syndicated content ingress to the player (Media RSS including support for UGC content, ScreenFeed and signchannel), a Virtual Player (supporting SMIL and Media RSS devices from over 120 manufacturers), Screen control (Power saving, RS232, Minicom DS Vision 3000), Self service licence management, Automated free trial process, White Label offering to resellers and OEMs and Integration of online help including comprehensive contextual searchable help, live chat, integrated support case portal and new getting started guide.

One of the things we really liked was Signagelive freedom – their mobile 3G proposition in conjunction with Westbase Technology (H3G and Sierra Wireless).

As opposed to many software vendors who claim to be SaaS, who claim to be in the Cloud, signagelive really are. They walk the talk rather well in fact and should be a poster boy for the SaaS industry – their back office systems (Salesforce <> signagelive <> Xero) means that their entire business is now hosted in the Cloud.

Signagelive didn’t get it right the first time they tried their hand in North America but weren’t frightened of trying again and key strategic wins such as the NFL Stadium projects with Ping HD in North America have proven they have what it takes to work far afield.

We believe that signagelive have seen business growth in all territories including North America, Scandinavia and Australasia.

signagelive however need to be careful. They need to figure out where they want to be and how far they can go. As one industry network CEO pointed out to us the week before last in Amsterdam “if you look too good, look too succeessful, then you can look unapproachable” – signagelive are on that upward hockey ramp and may need to level off at some point in order that someone can value them for what they really are.

signagelive has been selected as the platform of choice by award winning Malaysia based digital signage agency Kreateevee, in its Asian expansion.

Kreateevee will bundle their content, consultancy and support packages with signagelive’s SaaS digital signage software to provide an encompassing digital signage solution to the mass market and also the price-sensitive retail sector.

Signagelive will work closely with Kreateevee as a Strategic Partner to expand the Global reach of signagelive in to the Asian market through their offices in Malaysia, Vietnam and soon Singapore.

On announcement of the partnership, Stewart Chen, Director at Kreateevee said:

“Digital signage is still not a highly regarded communication platform in many parts of Asia. We are trying to make this nice-to-have medium into a key part of many companies overall marketing strategy. Together with Jason and his team from Signagelive, I believe a future of quality content and proven digital signage software will be delivered sooner and more importantly, with an Asian price tag.”

Jason Cremins, CEO of signagelive added:

“We have been really impressed by the digital signage projects secured by Kreateevee and the rapid growth of their company in the Asian market

We are delighted that Kreateevee have selected signagelive as their preferred digital signage platform to lead their future business expansion. We have worked closely with Stewart and his team throughout the evaluation process and look forward to maintaining a close working relationship and assisting them to secure large scale digital signage networks powered by signagelive.”
 

Notes to Editors:

Kreatevee Background :
Kreateevee is an award winning communications agency in in-store digital and interactive media. Their solutions range from digital signage, interactive kiosks, interactive projection, seamless videowall, directional speakers, multi touch table to multimedia content. All which are carefully designed to elevate customers’ experience.
For two consecutive years, Kreateevee Sdn Bhd has been a proud winner in the prestigious Deloitte Technology Fast 500 Asia Pacific – one of the region’s most comprehensive & respected rankings of fast-growing technology companies in Asia Pacific region, including Australia, China (Hong Kong), India, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan & Thailand.

Features of the signagelive platform:
Low cost, easy to use Web‐based Digital Signage for the management of media assets, creating playlists/screen layouts and the deployment of content to limitless devices that can be located anywhere around the world ‐ all managed through your web browser:

• True SaaS (Software–as‐a–Service) Digital Signage Application: Enabling your Digital Signage network to be managed from anywhere that you can connect to the Internet via your web browser.
• Zero set up costs: Unlike other Digital Signage applications, there are no setup fees associated with signagelive®.
• No servers needed: Save £000’s on implementing and maintaining your own servers.
• Real‐time reporting: Run live reports on your hardware, assets, users, playlists and impressions to prove content playback.
• Mortality check‐ins: Each signagelive® enabled device lets the signagelive® server know it’s alive and working as it should be, which can be monitored in real‐time.
• Pro‐active network monitoring: Tools to allow you to check the signagelive® device has the correct content and has checked in when it should have.
• Value added opportunities: Offer value added services to grow your business around signagelive®.
• Automatic Software Updates: All signagelive® devices are automatically updated with the latest release without the associated costs of sending engineers onsite to upgrade.
• Zero onsite configuration: Installation couldn’t be simpler. Plug in the power and connect to the Internet and you can begin managing the signagelive® device immediately.
• Layout controller: Full control of the screen layout and where your content is positioned.
• Rich asset support: Use just about any type of content created in any application making use of current design skills you have with mainstream content packages like Flash or Photoshop.
• IT friendly: Each device simply needs access to the Internet! No VPN’s are required and no special ports need to be opened. Fully support for cache and proxy servers to minimise Internet bandwidth usage, signagelive® is kind to network bandwidth.
• Fast deployment timescales: Multi‐site networks can be deployed and live within minutes.
• One size fits all: Doesn’t matter if your network comprises of a single device or 50,000 devices located worldwide!
• Worry free: No worries about reliability, security and software upgrades, it’s all taken care of for you. signagelive® is hosted in secure data centres providing a guaranteed service.
• On‐demand service: signagelive® is always on and available through the Internet 24/7/365.
• Easy to use: A focus on simplicity ensures user acceptance which increases the success of your Digital Media network.

For further information, please contact signagelive:

Contact: Jason Cremins – CEO
Tel:  +44 (0) 1799 533471
Mobile:  +44 (0) 7966 279018
Email:  jason@signagelive.com�
Website: www.signagelive.com
Blog:  http://blog.signagelive.com
For further information, please contact Kreateevee:

Contact: Stewart Chen – Director
Tel:  +60173355183
Email:  stewart@kreateevee.com�
Website: www.kreateevee.com