M2M technology supporting Earth Day 2013

Technology…if we’re being honest, it’s not always the first answer to tackling the problems and issues raised by Earth Day 2013, but machine-to-machine (M2M) technology can help to improve the social, economic and environmental performance of business, industry and organisations globally.

Each year Earth Day is held today on April 22, marking the anniversary of what many consider to be the birth of the modern environmental movement way back in 1970. Earth Day seeks to broaden the support, commitment and involvement for environmental programs around the world through a broad range of events and activities.

Any one person, group of people, governments or companies can get involved. It can range from simply volunteering on a local environmental project to installing climate change mitigation measures globally, all with the expressed aim of making a real and tangible difference.

Making a difference is what truly matters and it’s a stance that commercial bodies have long held as critical for driving a business forward.

I’m sure that if you were to ask any business owner to make a change in how they run or manage their business they would likely ask “what difference will it make?”, “where’s the benefit?”, “what’s the impact going to be?”, “what’s the return on investment?”

All very pertinent and obvious questions, so why not look at the bigger picture. Let’s apply those same questions to climate change. I’m afraid the answers are very obvious…making a difference will lead to a cleaner and better environment for us all.

The use of M2M technology can make a great difference to a business. Firstly by improving business communications and processes and ultimately improving all round performance. Secondly, by translating that improved performance into a reduced environmental footprint with increased socio-economic benefits.

M2M, can be applied and used in a variety of situations:

  • Remote Connectivity – M2M technology can be deployed to ensure reliable connectivity for people, devices and assets even in harsh environments. Reducing the need for on-site activities and support, making better use of resources and cutting back on the multiple environmental impacts associated with transportation
  • Environmental Monitoring – Whether it’s the monitoring and measurement of water usage, humidity levels, gas, dust or pollutant emissions, M2M technology can be deployed in multiple situations to offer real time analysis. Ensuring that business and industry are always aware of and seeking to address their own environmental impact.
  • Metering and Management – Smart M2M technology is transforming the way the world manages its precious water, gas and electricity resources, obtaining accurate information about how and when resources are used. Not only does this approach reduce associated costs, it also reduces the need for and dependency on those resources.
Enhancing the operations of a business or industry with M2M technology will deliver a greater commercial benefit, which will likely translate into a reduced environmental impact.

Is this not a plug for M2M products and solutions then? No. It’s being written from the point of view of someone who has also worked for an environmental charity, seeing the difference that the smallest changes can make, worked with businesses on reducing their environmental impact and is now aware just how M2M technology options can really open the door to combatting climate change.

The fight for a cleaner and better environment continues everyday against a backdrop of increasing urgency, building a clean, healthy, diverse world for generations to come, not just in terms of commitment, but also in terms of real and measurable change.

Social change, economic change and technological change working together can bring about environmental change!

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Westbase Technology

Westbase Technology is a leading UK and European distributor of 4G LTE and hybrid networking solutions.

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