Public transport organisations are rapidly expanding their on-the-road technology in order to deliver improved efficiencies and to expand customer service capabilities. From passenger WiFi, to improved scheduling notifications, connectivity is a key enabler of this. Offering simple installation and integration with existing network infrastructure, 3G/4G solutions can deliver superfast, reliable and secure connectivity anywhere – a perfect solution for mobile applications.
WiFi Hotspot for Passenger ConnectivityFrom commuter to tourist services, public transport organisations now look to deliver advanced technological services across the board to improve their customers’ experience – with the most in-demand of these services being passenger WiFi. A 3G/4G cellular networking solution provides the perfect answer to this requirement.
Delivering powerful WiFi passenger hotspots both in and around the vehicle, Westbase solutions can also incorporate content filtering, portal sign in, and other security measures to protect both you and your passengers.
Real-time Location TrackingMany Westbase solutions feature active GPS and easily integrate with other 3rd party hardware and software to provide the connectivity required to help track the fleet’s movement, delivering real-time information about its whereabouts. This can be used to enhance vehicular security and to provide real-time passenger information, so that customers remain informed about expected arrival and departure times, including up-to-date information on any delays.
Electronic and Mobile TicketingImproving the ease with which passengers can book and carry their travel tickets, electronic and mobile ticketing is a fast growing trend across public transport but requires a reliable scanning solution which can check that the customer’s ticket is valid. By implementing a cellular solution the connection required to instantly check ticket information is easily established – both for contactless or paper-based tickets.
Point of Sale (PoS)Many public transport operators, from trains to taxis, now accept credit card payment and between this and the shift to centralised back-office payment systems, a connection between the vehicle’s PoS equipment and the core network is essential.
A 3G/4G mobility solution provides the connectivity required anywhere, anytime.
CCTV Monitoring and ManagementPublic transport vehicles now frequently feature in-vehicle CCTV equipment to improve passenger and driver safety. They also use it for factual verification in potential insurance disputes where a road traffic accident or personal injury has occurred.
Using a 3G/4G networking solution, transport companies can:
Electively retrieve footage over cellular
Instantly access and retrieve incident footage from in-vehicle CCTV equipment, perfect for critical situations where footage needs to be accessed quickly or when the vehicle is prevented from returning to depot.
Daily retrieval of footage using WiFi
A mobile connectivity solution can also continue to support daily retrieval of footage over WiFi as WAN when the vehicle returns to depot – helping to reduce data costs.
Digital SignagePublic transport is the ideal advertising location and by installing a digital signage solution operators can further monetise their routes, while improving customer experience by also using the signs to provide information and entertainment.
A mobile connection enables remote control of the digital signage solution, for example hardware updates and content delivery, and can also support the use of location-based advertising.