Doddle is a revolutionary parcel service that’s been designed around the increasingly popular “click and collect” service. Set up in 2013, Doddle now has over 80 stores found all over the UK in train stations, shopping centres and business parks.Doddle’s success has led to partnership with several large retailers offering Doddle parcel services from within their stores and Doddle is increasingly being listed as a delivery option at online checkouts as well, including Amazon and ASOS. With speed and convenience at the heart of its business model, Doddle’s innovative IT and network connectivity is designed to allow customers to collect or return parcels in less than 3 minutes so they never have to queue.
Many of Doddle’s sites have space restrictions, yet their existing hardware required a metre-high cabinet – costing valuable parcel storage space. When looking for a new solution therefore, Doddle made it a requirement that the hardware be much more compact. The company’s ambitious expansion plans also meant it was essential for Doddle to be able to roll out its network to new sites quickly and easily. Doddle wanted a solution that would allow for every possible connection, anywhere and at any time. The existing fixed line solution also ran the serious risk of service interruptions during busy periods, so Doddle also wanted the new solution to be more reliable with built-in failover.
The ChallengeTo find a remote networking solution that is quick to deploy, small on space and big on reliability.
The Westbase Technology SolutionWestbase Technology provided the Cradlepoint AER1600 and MiMo LTE puck antenna for:
+ Persistent and reliable connectivity
+ Advanced network security and privacy
+ Easy installation within limited spaces due to compact hardware size
+ Ability to remotely monitor, manage and troubleshoot the network
+ Network redundancy for around-the-clock connectivity
+ Efficient delivery and distribution to enable easy and rapid deployment
The Results+ Almost 50% savings in Doddle’s CapEx and technology OpEx due to changes made, including the switch to Cradlepoint
+ Doddle’s locations are now kept connected and protected with the Cradlepoint solution, preventing reputational damage and loss of revenue due to outages
+ Cloud management has enabled Doddle’s small IT team to easily manage, support and maintain its systems remotely
+ Increased parcel storage space as the new, compact Cradlepoint device requires just a fraction of the space compared to the former metre-high cabinet
+ Doddle’s ambitious roll-out plans can now happen quickly and efficiently, with new stores up and running within hours
After reviewing the options available, Doddle selected the Cradlepoint AER1600 all-in-one network solution which was supplied and delivered by Westbase Technology and Doddle’s nominated reseller partner. This Advanced Edge Routing solution is perfect for small and micro-branch networks such as the Doddle locations. It combines routing, private network support, advanced security (UTM), and WAN diversity all into one, compact 4G LTE router; meeting all of Doddle’s requirements and enabling the company to run sites from a single in-store connection.
For Doddle’s widespread estate, Westbase also recommended a 3-year NetCloud Manager (NCM) license package for real-time network management. Cradlepoint’s NCM enables Doddle to rapidly deploy and dynamically manage their distributed network from any location through the air; helping to reduce financial and time management costs.
“Cloud-managed networking solutions are something we’ve always championed, and the results Doddle has seen from the Cradlepoint AER and NetCloud Manager speak for themselves. Doddle are an exciting company well on the way to becoming a world leader in ‘click and collect’ services. With the agility of the Cradlepoint solution now aiding their ambitious rollout, it is exciting to watch this space,” said Sacha Kakad, Managing Director at Westbase Technology.
Doddle’s ambitious expansion plans have now been met with a networking solution which can scale as quickly as their business model, while still providing the reliable connectivity needed to protect their operations and high-value reputation
“The cloud management capability is a big support to our team, allowing them to remotely provision hundreds of devices around the country, and isolate and address any issues without having to go into the field. If we have to validate and switch a connection from wired to mobile, it’s easily done.
Cradlepoint has also really helped us to reduce the amount of space we require for our hardware in new locations. Where previously we needed to accommodate a metre-high cabinet, now we’re able to open new locations with a device the size of a box of chocolates.” – Gary O’Connor, CTO at Doddle